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With a doctorate in quantum chemistry, Merkel's clear, calm expositions – a clip of her explaining the scientific basis behind the government's lockdown exit strategy was shared thousands of times online – have also helped propel public approval of the fourth-term chancellor's handling of the crisis above 70%. 01:38 Merkel sets out clear explanation of how coronavirus transmission works – video In nearby Denmark, meanwhile, the prime minister, Mette Frederiksen, acted equally firmly, closing the Scandinavian country's borders as early as 13 March, and following up a few days later by shutting all kindergartens, schools and universities and banning gatherings of more than 10 people. That decisiveness appears to have spared Denmark the worst of the pandemic, with fewer than 8, 000 confirmed cases and 370 deaths. Frederiksen's no-punches-pulled speeches and clear instructions to the nation have been widely praised. She even managed to show a sense of fun, posting a clip on Facebook of herself doing the dishes while singing along to the 1980s Danish popsters Dodo and the Dodos during the nation's weekly TV lockdown singalong.
Netflix considering paying out bonuses for successful films | Film industry | The Guardian
Not all the women who have excelled in the corona crisis are national leaders. Jeong Eun-kyeong, the unflappable head of South Korea's centre for disease control, has become a national icon after overseeing a "test, trace, contain" strategy that has made the country the world's coronavirus role-model, with daily infections in single digits and a death toll of less than 250. Jeong, a former rural doctor dubbed "the world's best virus hunter", has delivered no-nonsense daily press conferences, including demonstrating the ideal way to cough. While these have won praise, her work ethic – she has left an emergency operations bunker only for quick visits to a food truck – has prompted concern for her health. 05:06 Why South Korea's coronavirus death toll is comparatively low – video explainer Whatever conclusions we may draw from these leaders' performances during the pandemic, experts caution that while women are "disproportionately represented to a rather startling degree" among countries managing the crisis well, dividing men and women heads of state and government into homogenous categories is not necessarily useful.
The world's stickiest brands take consumers not on a delightful, smooth experience, but on an emotionally volatile roller coaster. This is the finding of a new study in the Journal of Marketing from a triad of researchers in England, Portugal, and the United States. Researchers set out to determine what makes brands "sticky, " and it turns out that emotional ups and downs make customers stick. Examples: Crossfit members go through pain and exhilaration, failure, and success. Tinder addicts find love and then suckage, over and over, on an endless hunt. Pokémon Go users play for hours on end, winning and losing, frustrated and thrilled. Netflix watchers laugh and cry through compelling, sometimes-enraging shows. The common through line? Addicted consumers on an emotional journey of ups and downs. "It's not at all about creating consistently good customer experiences, but about creating intentionally chaotic, maddening, and unpredictable ones, " says coauthor Andrew Lindridge, a professor of marketing at Newcastle University London.
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"It's also not about making services convenient, easy, or satisfying, but instead about making them challenging, suspenseful, and thrilling. " Do it well, and customers can't pull away. This may sound very familiar if you've ever been in a turbulent romantic relationship, hooked by the so-good-then-so-bad-then-so-good loop. This is quite different than the dominant model of brand building, which dictates creating a smooth, seamless experience that makes customers' lives easier. Not surprisingly, the researchers emphasize that the upheaval model works best for recreational and entertainment companies, not services—no one wants an emotionally volatile experience at the dry cleaner's. The researchers also found a few commonalities in sticky brands' customer journeys: Immediate, no-strings entry. Customers can initially start without long questionnaires or subscriptions. Endless variation. Unpredictable experience options that never end. New generations. The customer journey begins anew with new events, high-level competitions, new programs, etc.
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Ardern, 39, New Zealand's premier, has held Kiwis' hands through the lockdown, delivering empathetic "stay home, save lives" video messages from her couch and communicating daily through non-combative press conferences or intimate Facebook Live videos, her favourite medium. Her insistence on saving lives and her kindness-first approach – urging New Zealanders to look after their neighbours, take care of the vulnerable, and make sacrifices for the greater good – has won her many fans, while her emphasis on shared responsibility has united the country. Choosing to "go hard and go early", Ardern imposed a 14-day quarantine on anyone entering the country on 14 March and implemented a strict lockdown two weeks later, when fewer than 150 people had been infected and none had died. New Zealand has recorded just 18 deaths; public trust in Ardern's government is greater than 80%. From left; the director of the South Korean Centers for Disease Control, Jung Eun-kyeong, Norway's prime minister Erna Solberg, and the prime minister of Iceland, Katrín Jakobsdóttir.
Following an example set earlier by Frederiksen, Solberg also took the unusual step of directly addressing the country's children, telling them in two press conferences – from which adult journalists were banned – that it was "permitted to be a little bit scared" and that she, too, missed being able to hug her friends. Meanwhile, Iceland, under the prime minister, Katrín Jakobsdóttir's, leadership, has offered free testing to all citizens, not only those with symptoms, and has recorded 1, 800 cases and 10 deaths. Some 12% of the population has taken up the offer, and an exhaustive tracing system has meant the country has not had to close schools. Finland's prime minister, Sanna Marin – who last year became the world's youngest head of government – also moved decisively to impose a strict lockdown, including a ban on all non-essential travel in and out of the Helsinki region. This has helped her country contain the spread of the virus to just 4, 000 cases and 140 deaths, a per-million toll 10 times lower than that of neighbouring Sweden.
O n 1 April, the prime minister of Sint Maarten addressed her nation's 41, 500 people. Coronavirus cases were rising, and Silveria Jacobs knew the small island country, which welcomes 500, 000 tourists a year, was at great risk: it had two ICU beds. Jacobs did not want to impose a strict lockdown, but she did want physical distancing observed. So she spelled it out: "Simply. Stop. Moving, " she said. "If you don't have the bread you like in your house, eat crackers. Eat cereal. Eat oats. Eat … sardines. " The 51-year-old Caribbean premier may not have the global profile of Angela Merkel or Jacinda Ardern, but her blunt message exemplified firm action, effective communication – and showed another female leader getting the job done. From Germany to New Zealand and Denmark to Taiwan, women have managed the coronavirus crisis with aplomb. Plenty of countries with male leaders – Vietnam, the Czech Republic, Greece, Australia – have also done well. But few with female leaders have done badly.